What do payments mean in the e-commerce domain?
As a payments product manager with over 5 years of experience in the e-commerce industry, I want to kick off a new series reflecting on my learnings. I wish I had known these when I first stepped into the payments domain. My hope is that this series will be helpful to your product management career, whether you're just entering the payments space or simply curious about what a payments PM does and thinks. This is the first post in the series, and it will cover the scope of payments in e-commerce. E-commerce Business Models The e-commerce landscape is fundamentally shaped by two primary business models: B2C (Business-to-Consumer) and C2C (Consumer-to-Consumer). In the B2C model, a consumer interacts with a business (merchant) operating an e-commerce platform. In the C2C model, also known as a marketplace model, consumers exist on both sides of the transaction, with the merchant serving as a transaction facilitator. (Created by Napkin AI ) Payment Activities In the B2C model, two maj...